Delhi, India – In an industry saturated with noise, a relatively young agency named Conversions is quietly disrupting digital marketing—and delivering results that are making big-name agencies very nervous.
You’ve probably never heard of them.
But behind the scenes, Conversions, founded by Himanshu Soni in 2024, is engineering something extraordinary: a repeatable formula that turns every ₹1 into ₹7 or more in returns. That’s not a typo. Their average ROAS (Return on Ad Spend) across campaigns is an industry-shattering 7.2x, with some clients reportedly hitting 11x.
So what’s their secret?
“It’s simple,” says Himanshu with a smile. “We don’t sell dreams. We sell outcomes.”
Unlike most agencies pushing the latest social media trends or chasing influencer clout, Conversions only does one thing—performance marketing—and they do it with surgical precision. Their laser-sharp focus on Google Ads, Meta Ads, and full-funnel strategies has helped clients like HFCL, Knest Manufacturing, Navneet Education, and Taj Luxury Tours skyrocket their revenue.
In fact, they’ve already managed over ₹164 million in ad spends and generated ₹1.14 billion+ in revenue for their clients. And they’re just getting started.
But here’s where things get spicy.
While big agencies spend crores creating award-winning campaigns filled with vague promises, Conversions has quietly stolen their thunder. The agency works with no-nonsense, revenue-hungry brands who care more about profits than popularity. Their motto? “We don’t optimize for likes. We optimize for income.”
And the industry is taking notice.
“There are whisper campaigns in marketing WhatsApp groups right now,” says an anonymous industry insider. “Legacy agencies are getting nervous. Conversions is eating into their retainers because clients finally care about ROAS, not recognition.”
One of the most viral moments for the agency came after a performance audit they did for a D2C fashion brand went public. The brand had spent over ₹20 lakh with a mainstream agency with no revenue to show. Conversions was brought in, audited the campaigns, rebuilt the funnel, and turned it around within 6 weeks—generating ₹1.3 crore in sales with a ROAS of 6.9x.
Social media went wild.
“Conversions is what happens when nerds with calculators become creative,” one founder tweeted.
But the team at Conversions isn’t chasing the limelight. Their focus remains on full-funnel growth systems that include product-market testing, content re-structuring, CRO (Conversion Rate Optimization), media planning, and ad scaling.
“Our edge is obsession,” says Himanshu. “Every ad we run is based on data, not design. Every click has a job.”
Their most recent venture includes helping early-stage startups access high-converting ad assets without hiring expensive teams. They’ve launched a pay-per-performance model that only charges clients when sales actually happen—an unheard-of model in an industry known for retainers and vague reports.
And yes, they’re profitable.
“We don’t believe in vanity metrics,” says the team’s media planner. “Reach, likes, shares—they’re distractions unless they lead to the bank. Our dashboards don’t even show them unless clients ask.”
But don’t let the hard numbers fool you. Behind the spreadsheets and campaign managers is a creative core that understands brand voice deeply. From writing scroll-stopping hooks to crafting product demos that don’t feel like ads, Conversions has mastered the science of selling without shouting.
In one campaign for an Ayurvedic health brand, the team re-wrote the copy to mimic traditional Indian storytelling and saw CTRs (Click-Through Rates) increase by 83% overnight. The cost per conversion dropped by half.
The agency is now planning to expand operations to Bangalore and Mumbai by the end of 2025, while exploring deeper integrations with AI-driven analytics tools.
Still, they keep their team intentionally lean. With less than 15 core members, every client gets direct access to campaign architects, not just account managers.
So what’s next for Conversions?
According to internal reports, they’re eyeing global D2C brands, especially in the sustainable fashion and health-tech spaces. If the past year is any indicator, the world might want to pay attention.
Big agencies had their moment. But it looks like Conversions just flipped the game—and they did it without the fluff.
To see how they’re changing the rules, visit their official site at https://conversions.co.in.
